Monday, December 4, 2023
HomeFashionMellerio Unveils Its First Fragrance – WWD

Mellerio Unveils Its First Fragrance – WWD


FIRST FRAGRANCE: Mellerio — the 410-year-old French jewellery home with a roster of purchasers together with Marie de Médici, Marie-Antoinette and France’s Empress Eugénie — has dived into the world of perfume.

Its first scent, referred to as Couleur Vendôme, was created in collaboration with Roos & Roos, the area of interest perfume home launched by mother-daughter duo Chantal and Alexandra Roos, in addition to IFF grasp perfumer Dominique Ropion.

They labored on the perfume alongside Laure-Isabelle Mellerio, Mellerio’s inventive director and a 14th-generation member of its founding household.

“We wish to have an olfactive signature for the home,” defined Mellerio, including the thought was to make that be each Italian and French, as her ancestors arrived in France from Italy in 1550.

Ropion mentioned the thought was to combine components of the home’s Italian heritage with the truth that it was the primary jewellery model to be situated on Paris’ Place Vendôme.

He twisted a basic perfume construction by placing in Couleur Vendôme’s high spicy notes, corresponding to cardamom and pepper, then constructed a floral coronary heart, with a rose absolute from Turkey related to jasmine, Iris from Florence and orange flower. The woody-ambry base has notes of patchouli, for a chypre impact, plus cinnamon and clove, amongst others.

“We added this aspect that’s elegant, Parisian, a bit attractive and sensual,” mentioned Chantal Roos.

“There are a variety of components built-in,” agreed Ropion, who described the fragrance as a floral-oriental.

Christophe Mélard, common supervisor of Mellerio, mentioned the time is correct for the model to launch into perfume, following three years of repositioning.

“It synthesizes the [brand’s] ambition, actuality and strategic positioning by a juice,” he mentioned.

The primary fragrance’s identify nods to the home’s birthplace in addition to gemstone colours it makes use of. The abundance of flower notes within the scent echoes the floral leitmotifs in Mellerio’s jewelery all through the ages.

Roos and Roos is heading up Mellerio’s perfume distribution, first launching Couleur Vendôme in Jovoy Paris. The 100-ml. eau de parfum retails for 185 euros.

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments