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Kylie Verzosa makes a enterprise case for what’s attractive

Kylie Verzosa makes a business case for what is sexy

UP-LIFT-ING Magnificence queen, actress, and entrepreneur Kylie Verzosa, founding father of the shapewear model Sola, says cinching the waist shouldn’t be all about hiding one’s insecurities. —RICHARD A. REYES

Whereas the Verzosas of Baguio have been recognized for the enduring Forest Home restaurant up till its sudden closure in 2020, their daughter Kylie went on to attempt a distinct enterprise altogether: present biz. However the sense of entrepreneurship was by no means misplaced on the 32-year-old who switched routes—profitable the Miss Worldwide pageant in 2016, amongst others—after gathering her Enterprise Administration diploma on the Ateneo de Manila College.

As of late, Verzosa is retaining herself busy attending movie festivals in Cannes and appearing in director-centric films whereas additionally managing her personal enterprise: Sola, a shapewear model catering to the Asian physique sort.

In an interview with the Inquirer, she says she desires to be generally known as an “actress, mannequin and businesswoman” all on the similar time, fueling her multihyphenate desires a la Gwyneth Paltrow or Jessica Alba, two of her many enterprise icons, with a startup that she will be able to simply meld into her present biz profession.

READ: Kylie Verzosa declares first enterprise enterprise

“We studied the Philippine market, we wished to see the place we might enter, a spot to begin and one thing that I’m captivated with. And one in every of that’s vogue. I really like vogue. I used to be uncovered to that,” Verzosa says.

These tight-fitting underwear taking one’s breath away, actually and figuratively, whereas additionally sculpting the determine would at all times come in useful—whether or not beneath robes for Binibining Pilipinas runways or dominatrix costumes for a film character.

“It’s been beneath my pageant robes. I’ve worn it to ‘Pedro Penduko’ for my motion scenes … I used to be in shapewear … it has at all times been part of my profession and journey,” she says.

Verzosa additionally took the attractive route, so to talk, by selecting to promote shapewear. “I puzzled how come there’s no native model right here that primarily focuses on shapewear. Interested by it, too, what do I desire a shapewear to be? I additionally need it to be aesthetically pleasing [enough] to put on as a high,” she says.

Companions, buyers

Verzosa doesn’t reveal how a lot was invested into the enterprise. Whereas she has companions within the enterprise, she says she dipped deep into her personal pockets to make the idea work.

Analysis and improvement took virtually a 12 months. She and her group went overseas to search for the appropriate supplies and gear to make the difficult designs she had envisioned.

Shapewear, for one, isn’t just easy lingerie. It’s not solely cinching the waist but additionally ensuring that butts are lifted and breasts, perky.

“So it’s discovering the appropriate raise … [details like] the compression right here is tighter than the compression there,” she says as she exhibits elements of the garment like a scientist would present a specimen.

Sola, she explains, is a play on two ideas. Sola is Latin for “solar” and likewise a “lady who can stand on her personal.”

So whereas girls empowerment is on the core of the model’s messaging, Verzosa says there isn’t a disconnect when a girl desires to cover her flabs.

“I can say the identical with make-up, why would you need to disguise your pure magnificence while you’re already stunning? Generally, you want that further push, that further assist, further raise. You’re stunning simply the way in which you’re … however typically we at all times want that further raise and assist. It’s value investing in, and so we do this for you,” she says.

On the time of the interview, she revealed she was carrying one in every of her merchandise as a result of she felt “bloated” having come from a flight days earlier than.

Kylie Verzosa makes a business case for what is sexyTotally different physique varieties

As the lady behind Sola, it could solely be pure to mannequin for the model. However Verzosa says Sola represents many physique sizes.

“I do know that I can solely characterize my physique, and I’ve only one physique and there are such a lot of completely different varieties of ladies’s our bodies on the market. Sola isn’t just about me … In our marketing campaign, there are six several types of [models]. They’re all represented,” she says.

The present line, from a swimwear-type construction to a hip hugger, would simply entice the younger and the “Coachella” crowd particularly with its versatility. Nevertheless, she was stunned to study that “a variety of mothers purchase the shapewear simply because it’s good for postpartum and it’s protected to put on for postpartum, however after all I counsel you to seek the advice of your physician.”

She says youthful girls purchase for the aesthetic and older girls purchase it for the perform.

There are additionally the drag queens, who have been pretty represented through the product launch.

“I really like the LGBTQ. They’re my greatest associates. They’re my mentors. I really like them a lot. And naturally (Sola) is for all genders,” she says.

Future plans

Sola was launched simply 4 months in the past, however Verzosa says it’s now making a revenue. At a makeshift warehouse inside a spacious workplace alongside Guadalupe, rows and rows of cabinets at the moment are empty, simply ready for a brand new batch of replenishments.

With a group of round 40 behind her, gross sales and advertising and marketing is usually a breeze. She says she’s additionally grateful they’ve a very good achievement companion for every product offered (or returned) by way of their web site, Lazada, and Shopee pages.

“There’s actually a requirement for shapewear,” she notes.

What’s in retailer for Sola? Verzosa doesn’t need to reveal her subsequent plans simply but, saying solely that she’s open to increasing the road: be it shapewear for males, ready-to-wear garments, and even make-up.

As for her journey as an entrepreneur, she says she desires to maintain on reworking herself.

Placing up her personal restaurant can also be not out of the image. The Verzosa household is presently busy operating Venus Backyard, a by-reservation fine-dining idea that changed Forest Home.

For certain, the meals business is in her DNA. “My father is my greatest pal and mentor,” she provides.

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“I’m nonetheless rising and nonetheless studying … the Kylie in 5 years will in all probability be higher than the now,” she says.



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