Tuesday, October 24, 2023
HomeFashionBen Sherman to Introduce Golf Line Via License With Levy Group –...

Ben Sherman to Introduce Golf Line Via License With Levy Group – WWD


Ben Sherman is moving into the activewear area and is beginning with golf.

The U.Okay.-based males’s model has signed a licensing take care of The Levy Group for a line of golf attire that can launch subsequent yr. The gathering will embody polos, T-shirts, windbreakers, quarter-zip efficiency fleeces, vests, pants and shorts that mix Ben Sherman’s vibrant prints and colours with efficiency options comparable to fast drying and cooling materials. Costs will vary from $79 to $169.

“We’re thrilled to be partnering with The Levy Group for our upcoming sport vertical for Ben Sherman and to increase our in depth product choices,” mentioned Tim Reid, govt vp of trend and way of life at Marquee Manufacturers, which owns Ben Sherman. “Their distinctive repute and unwavering dedication to high quality completely aligns with the model’s rising imaginative and prescient. We’re excited to discover extra technical and practical types, delivering attire that embodies the essence of Ben Sherman whereas assembly the calls for of energetic people. Collectively, we are going to create revolutionary collections that elevate efficiency and magnificence on the planet of sports activities attire.”

On the similar time, Marquee additionally inked a take care of The Levy Group for its Dakine American outside attire line. The corporate will produce attire for Dakine in a wide range of way of life classes together with efficiency, ski and snowboard way of life, energetic and outside attire in addition to base layers and swimwear.

These items will even function moisture-wicking materials and sturdy building to face up to the trials of out of doors adventures. Product pricing will vary from $65 to $575.

“Levy’s design, sourcing and distribution capabilities span seven many years and can enable Dakine to proceed constructing revolutionary attire merchandise all over the world,” mentioned Pater Maule, govt vp and basic supervisor of energetic/outside manufacturers for Marquee. “Their funding in efficiency supplies mixed with trade main inventive expertise will make sure the model maintains its high quality and sustainability repute. We’re collaborating to launch in spring 2024 with an in depth vary of way of life and efficiency merchandise.”

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