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HomeBusiness36 Noteworthy Podcast Statistics for Tuning to Success in 2023

36 Noteworthy Podcast Statistics for Tuning to Success in 2023


“Hey, there’s this nice podcast you must try.”

It looks like solely yesterday that this water cooler cliche entered our lives. ‘Twas a less complicated time when folks would interact in long-winded conversations with out feeling the necessity to freeze them in time and share them with the lots.

However as we speak, because of podcast internet hosting platforms and our social media tradition, it appears everybody and their mother has taken to the format. Actually. (And extra energy to these mic ’d-up mamas.)

Podcasts are an thrilling frontier for storytellers, historians, comedians, thought leaders, and entrepreneurs. For shoppers burned out by laptop screens (or books), podcasts are a bountiful supply of knowledge delivered by relatable voices. 

Under are some notable podcasting statistics that present proof of the medium’s rise and its worth for companies.

464.7 million

listeners tune in to their favourite podcasts globally as of 2023.

Supply: Statista

The podcast trade is booming, and there are extra statistics than ever earlier than to assist this declare. Let’s check out the variety of podcast listeners, the preferred podcast genres, and presently lively podcasts.

These statistics gives you a greater understanding of the podcast panorama and how one can attain your audience.

  • There are presently over 4 million podcasts.
  • The worldwide listener base is anticipated to exceed 500 million by 2025.
  • Statista knowledge reveals that 47% of individuals in Sweden take heed to podcasts, which is the best amongst 54 surveyed nations.
  • In Japan, solely 5% of the inhabitants listens to podcasts.
  • Over 100 million People will take heed to podcasts weekly by the tip of 2023 and over 110 million by 2025.
  • Podcasts could be heard in over 150 languages.
  • English is the preferred podcast language, with over 1.94 million podcasts.
  • The preferred podcast style is society and tradition, with over half one million podcasts.

podcast statistics

Tip: Study these 11 podcast enhancing phrases with the intention to know precisely what you are doing behind the scenes.

Podcast obtain and streaming statistics

This part explores statistics intimately, analyzing common podcast publishers, platforms, and gadgets. Advertisers can use this info to put their advertisements on podcasts which might be more likely to be heard by their audience.

  • The common American listens to eight podcast episodes each week.
  • Most individuals take heed to podcasts on their smartphones (88.3%), rather more than on desktops/laptops (7.1%).
  • 32% of adults now take heed to podcasts of their automobiles every month, up from 28% in 2020 and 30% in 2021.
  • 26% of individuals take heed to podcasts from 10 AM to 2 PM, adopted by 25% who pay attention earlier than 10 AM.
  • The common weekly podcast listener aged 12 and older spends 9 hours and three minutes listening to podcasts within the U.S. It is a important enhance from the roughly 4.5 hours of weekly podcast listening time recorded in 2015.
  • The highest 3 podcast listening gadgets are Apple iPhones (69.6%), Android telephones (17.3%), and Home windows computer systems (5.6%).
  • Apple Podcasts is the preferred podcast platform, with 38.7% of all podcast listeners and 48.7 million downloads.
  • Spotify is the second hottest platform, with 28% of customers and 35.3 million downloads.
  • iHeartRadio is the highest podcast writer within the US, with 31 million distinctive month-to-month listeners.

Podcast listener statistics

As podcasting continues to develop in recognition, it is very important perceive the demographics of the podcast-listening viewers. This analysis is necessary for creators who wish to perceive their viewers and produce content material that’s related and fascinating.

  • 62% of US 12+ year-olds have listened to a podcast or about 177 million folks.
  • US podcast listeners are nearly evenly break up between male (53%) and feminine (46%). Non-binary and others account for 1%.
  • Millennials and Gen Z are the largest podcast listeners within the US. In 2022, 59% of millennials and 63% of Gen Z stated they’d listened to a podcast prior to now month.
  • Podcast listeners are principally aged 12-34 (47%), adopted by 35-54 (33%) and 55+ (20%).
  • Within the US, podcasts attain a various viewers, with 45% of Black People, 34% of Hispanic People, and 62% of White People listening to podcasts month-to-month.
  • 13% of podcast listeners within the US determine as LGBTQ+.
  • Podcast listeners within the UK and US usually tend to reside in massive cities (30%) than in smaller cities (20%) or rural areas (11%).
  • 57% of month-to-month podcast listeners within the US have a family revenue of lower than $75,000.
  • Faculty graduates make up 45% of the month-to-month podcast listeners within the US.

podcast listener statistics

Podcast promoting statistics

Podcast promoting is quickly rising because of quite a few components, together with the rising recognition of podcasts, the extremely engaged nature of podcast listeners, and the flexibility of those advertisements to succeed in the focused viewers.

  • The podcast promoting market is anticipated to succeed in US$3.46 billion by 2023.
  • The US is anticipated to have the best podcast promoting income on this planet in 2023, at US$2.178 billion.
  • Almost 7 out of 10 podcast listeners say they’ve found new manufacturers and merchandise from podcast advertisements.
  • 72% of long-time podcast listeners have purchased a sponsored services or products.
  • 50% of podcast tremendous listeners say podcast promoting is one of the simplest ways for manufacturers to succeed in them.

Podcast advertising statistics

Different podcast statistics

Along with the statistics on demographics and listening habits, there are a variety of different fascinating statistics about podcasts.

  • Most podcasts (53%) are 20-60 minutes lengthy. Few are shorter than 10 minutes (16%) or longer than 60 minutes (16%).
  • Most People take heed to podcasts whereas doing chores (49%), commuting to work (42%), or understanding or cooking (29%).
  • The Joe Rogan Expertise is essentially the most listened-to podcast within the US, based on a survey of 10,597 podcast listeners ages 13 and older.
  • Almost 9 in 10 US podcast listeners tune in for studying and nearly the identical quantity for leisure.
  • 85.4% of worldwide firms are actually recording movies for his or her podcasts. Many of those podcasts (44%) are interview-style.

Seize your mic and chair

Podcasts might have began as a novel thought, however because the numbers present, they’re now a quintessential media supply for the Related Age. A mic and a few enhancing and internet hosting instruments is all it takes to strive your hand at podcasting. In the event you’re considering of getting your proverbial ft moist, our information on how you can begin a podcast for what you are promoting affords some useful perception.

For some outdoors help on the matter, you would possibly wish to seek the advice of with a content material advertising companies supplier or artistic companies supplier.

Unsure if podcast promoting is the best alternative for you? A advertising technique company might assist put you heading in the right direction to being found by listeners far and large.



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